DiA | Design-Itude Associates


We are a London | Cairo | Kent – Based group of Architects, Designers and Thinkers who respect the transformative nature of concepts and potential and are committed to architecture that responds to the needs of our clients and their contexts

We collaborate together to create ideas that are interpretive, personalized and empowered.

Designitude, an Architecture and Interior Design studio, was founded by a group of young architecture graduates in London. Their mission was to help families and individuals in London bring a modern elegance to their home with the iconic furniture brands.

It originated as an architectural and interior design consultancy that then transformed into a full-service design studio that strives to provide a one-stop-shop by providing a turn-key service to our clients.

​​Today, we’re focused on design projects large and small, whether we’re looking at conventual loft conversions or extensions, or whether we’re looking at a resort master plan, we have no given scale. From helping a client pick a long-awaited Eero Saarinen Tulip Table to fully-fledged design and development projects of resorts and industrial projects, our key priority is customer loyalty regardless of the project’s scale.

In 2020, and while the world was busy with Covid-19, we worked hard to initiate our Egypt Studio, which adds significant strength to our business.
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We value the ‘making’ of buildings: generating light, space and form to construct unforgettable and efficient structures. We strive to pursue innovative advances in materials science and, when collaborating with conventional artisans or design subcontractors, we firmly believe in innovative collaborations.

City Road 124
London EC1V 2NX GB
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City Road 124
London EC1V 2NX GB
Get directions